Brand Performance Metrics

Measuring Brand Performance in todays tough competitive environment is not optional. Many tools are available and much data is being collected, however few know to turn data into actionable insights in order to drive impactful marqueting decisions. Relevance combines strategic business sense and sophisticated data tools to help our clients put metrics to work and enhance brand performance.

— Tags Performance® Index, Tags Advertising Tracking®, Social Buzz Monitoring.

Sponsoring Audit ROI

What is the right price for a sponsorship engagement? We analyse all related factors to help make the right decisions for malising returns of sponsoring contract agreements. We define which territories and platforms a brand (or specific products of the portfolio) should be sponsored to meet set objectives in terms of image positioning and target group.

Sponsoring Monitoring ROI

We developed a unique sponsoring platform that allows us to evaluate and compare value per impact, support mix and return on investment (ROI). Our system allows to define profitability patterns and best practices in sponsorship activities.

Relevance Lookout®

We developed a unique sponsoring platform that allows us to evaluate and compare value per impact, support mix and return on investment (ROI). Our system allows to define profitability patterns and best practices in sponsorship activities all visualized in Infographics and easy readable online formats.

— Social Buzz Monitoring.